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4Ocean is a purpose-driven business, founded to help end the ocean plastic crisis. It is not a nonprofit and does not accept donations. Today, the organization's ocean cleanup and advocacy mission is funded primarily by 4ocean product purchases. In the future, the firm hopes to advance its mission further by employing new business solutions to the ocean plastic crisis such as reselling the materials collected and working with governments and industry for contracted waterway cleanup services. 4Oceans believes business can be a force for good and hopes its model encourages others to pursue creative solutions to this global crisis.

Coastkeeper Beach Cleanups

San Diego Coastkeeper offers volunteer opportunities across three types of cleanups: 1. Community Cleanups – Saturday mornings two to four times per month. Community cleanups are family-friendly and open to the public. Check out the schedule here. 2. Sponsored Cleanups – Private cleanup events organized in partnership with local companies and organizations looking to give back to the community by supporting the cleanup program and participating in an environmentally minded team-building experience. 3. Beach Cleanup in a Box kits – A do-it-yourself option for small groups looking to take the lead and organize their own cleanup. A great option for groups of friends, classmates, scouting groups, social clubs, and more.

California Annual Coastal Cleanup Day

Efforts to keep our beaches free from plastics and other debris had been underway in California since the mid-1970s. California Coastal Cleanup Day was first organized by the California Coastal Commission in 1985, following a similar event pioneered in Oregon. In 1986, The Ocean Conservancy (then known as the Center for Marine Conservation) ran its first Coastal Cleanup in Texas, and in later years became the coordinating agency for the International Coastal Cleanup, helping to spread the concept to nations around the world. In 1993, California Coastal Cleanup Day was recognized by the Guinness Book of World Records as the “largest garbage collection” ever organized, with 50,405 volunteers. Most of the marine debris found on California beaches actually starts as urban trash or street litter, so this continuing effort to “stop trash where it starts” has actually increased the amount of trash picked up per person each year. Gallery archive of California Coastal Cleanup Day poster art / Photos from past California Coastal Cleanup Day

Water Wheel, Newport Beach

Each year, pollution in the form of trash, debris, and contaminants enters the Upper Newport Bay, part of the Upper Newport Bay Ecological Reserve, a marine protected area located in Newport Beach, California. In previous years, the amount of physical waste entering Upper Newport Bay has measured in hundreds of tons. The proposed Newport Bay Water Wheel Project (Project) will remove significant quantities of trash and debris that are currently entering Upper Newport Bay via San Diego Creek, and in doing so, will improve water quality and protect marine animals from the physical and chemical hazards associated with trash.

City of Newport Beach Environmental Document for Water Wheel

The Ocean Cleanup

The Ocean Cleanup is a non-profit organization, developing advanced technologies to rid the world’s oceans of plastic.

By utilizing the ocean currents to our advantage, the organization claims its passive drifting systems are estimated to clean up half the Great Pacific Garbage Patch in 5 years’ time.

NOAA Marine Debris Program

The NOAA Marine Debris Program offers nation-wide competitive funding opportunities for community-based projects that improve ecological resources through the removal of marine debris, as well as hypothesis-driven research projects that improve our understanding of the ecological risks associated with marine debris and the fate and transport of debris in nearshore, coastal environments. Through these opportunities, the Marine Debris Program supports impactful, community-driven, and cost-effective projects. is annually provides millions of dollars in federal funds matched by non-federal contributions. For more information on this year’s funded projects, visit the 2019 removal and research funding pages on the Marine Debris Program website. Click here to view a press release.

Singapore Litter Laws

Singapore maintains a reputation of being impeccably clean, with an active campaign against littering and stringent enforcement in place. First time offenders who throw small items like cigarette butts or candy wrappers are fined $300. Those who throw out bigger items like drink cans or bottles are considered defiant and are required to appear before the court. The punishment usually involves a Corrective Work Order (CWO), where the offenders clean up a specified area while wearing a bright luminous green vest. The CWO was implemented in the hopes of making offenders realize the hardship cleaners have to go through to keep the surroundings clean, and to make them understand just how unsightly litter is. It is also admittedly aimed at publicly shaming the offenders to ensure that they don’t regress to being a litterbug again.

Plastic Pollution Infographic

Plastic Oceans International is a nonprofit organization raising awareness about plastic pollution to inspire behavioral change. More than 300 million tons of plastic are produced annually, yet more than 90% of all plastic is not recycled. At least eight million tons of plastic are dumped into the ocean each year—equal to a garbage truck per minute. Studies find plastic pollutes the air, water and entire food chain, threatening human health, wildlife and the planet. Through solutions-focused films and digital content, Plastic Oceans promotes a global movement to rethink plastic. Plastic Pollution Infographic.

The Interceptor. Plastic Pollution

Recognizing that stopping trash in rivers is the first goal.

Ocean Cleanup started with a product to clean the deep ocean, but realized it must also stop new sources of plastic and trash from entering the ocean via rivers. The Interceptor is The Ocean Cleanup’s answer for river plastic waste. It is the first scalable solution to prevent plastic from entering the world’s oceans from rivers. It is 75% solar-powered, extracts plastic autonomously, and is capable of operating in the majority of the world’s most polluting rivers.

More information about the Interceptor.

Goat Canyon Sediment Basin

Comprehensive Approach to Sediment and Marine Debris Control

The Goat Canyon Sediment Basin (GCSB) complex, managed by California State Parks (CSP), is a sediment and debris retention facility that captures large volumes of sediment and debris directly impacting estuarine and ocean habitats. Goat Canyon Sediment Basin Complex The GCSB includes the Sediment Basins which consist of a concrete bottom incanyon diversion structure that transitions into a flow-through sedimentation basin system. The sediment basins contain two floating debris barrier systems intended to capture solid waste during storms.

Goat Canyon Sediment Basin Brochure

The Benioff Ocean Initiative

Cutting River Plastic Waste

The Benioff Ocean Initiative (BOI), a nonprofit under UC Santa Barbara, recognzies that rivers are a key conduit for this waste, and the vast majority of our marine trash originates from just 20 countries. Uncovering this information gave BOI an idea about where one could target global cleanup efforts. Rivers around the world funnel plastic waste into the ocean at an alarming rate, causing harmful effects on ocean animals, coastal economies, and human health. We are partnering with The Coca-Cola Foundation to provide a combined $3 million to address this problem. The fund will support an interdisciplinary team to (1) launch a pilot project that will capture plastic waste from a major polluting river and (2) create an accompanying communications campaign. Click below to learn more and to submit a proposal.

For more information.

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